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New website and new promotional video of the Spain Convention Bureau (SCB)
The Spain Convention Bureau (SCB) has launched a new Web FITUR and the new promotional video for this section of the FEMP which includes 53 cities destination for congresses, meetings and events.
The President of SBC, the Mayor of Málaga, Francisco de la Torre, stressed that the new Web portal adds value major tourist attractions at each destination and offers a new development, the ability to connect quickly with the 53 offices of congress up the network of cities and more information through their respective Web pages.
www.scb.es is also a marketing tool because it allows the user to request specific information for planning your meeting in one or more offices in Congress. On the other hand, through an intranet, allows partners to share information specific to each city, contact managers and technicians from other places and see the information generated by the SBC itself.
New video
The new video of SCB in the interest of their drivers and show put Spain through the cities that comprise one of the best deals MICE in the world. The production shows the headquarters of Spain as a destination for congresses, conventions and meetings, the value of nature, heritage and cuisine, the excellent condition of our country as a sporting event and cultural and human value, the professionalization and the closeness of their conference offices.
Balance management
Building on the framework of FITUR has taken place the meeting of the SBC Executive Committee, chaired by Francisco de la Torre, which took stock of the management of the past three years. During this period, according to data has been reduced by 75% the cost of participating in international fairs and other costs by 50% presentations in European markets, which are passed on to the participating destinations.
Also, the collaboration with specialized companies and industry associations to improve the selection of buyers and organizing presentations, and economic cooperation in the organization TURESPAÑA I MICE Forum in addition to financial support of this institution to actions SCB and training of direct involvement in the strategy group coordinated by TURESPAÑA MICE
Regarding the improvement in the functioning of the section, there has been a reduction in costs of more than 20% compared with 2008 and 2009 and proceeded to the creation of a technical working group to support stable to the Secretary of SCB, among other improvements.
www.scb.es is also a marketing tool because it allows the user to request specific information for planning your meeting in one or more offices in Congress. On the other hand, through an intranet, allows partners to share information specific to each city, contact managers and technicians from other places and see the information generated by the SBC itself.
New video
The new video of SCB in the interest of their drivers and show put Spain through the cities that comprise one of the best deals MICE in the world. The production shows the headquarters of Spain as a destination for congresses, conventions and meetings, the value of nature, heritage and cuisine, the excellent condition of our country as a sporting event and cultural and human value, the professionalization and the closeness of their conference offices.
Balance management
Building on the framework of FITUR has taken place the meeting of the SBC Executive Committee, chaired by Francisco de la Torre, which took stock of the management of the past three years. During this period, according to data has been reduced by 75% the cost of participating in international fairs and other costs by 50% presentations in European markets, which are passed on to the participating destinations.
Also, the collaboration with specialized companies and industry associations to improve the selection of buyers and organizing presentations, and economic cooperation in the organization TURESPAÑA I MICE Forum in addition to financial support of this institution to actions SCB and training of direct involvement in the strategy group coordinated by TURESPAÑA MICE
Regarding the improvement in the functioning of the section, there has been a reduction in costs of more than 20% compared with 2008 and 2009 and proceeded to the creation of a technical working group to support stable to the Secretary of SCB, among other improvements.
